Our story: a quest for more ethical jewelry
Read the article published in November 2021 in La Presse + which traces the beginnings of MYEL, an ethical and local jewellery store in Montreal.
After several years of commitment and reflection, we are proud to share that MYEL is now B Corp™ certified. Transparency is one of our core values, so we wanted to take a moment to explain what this certification truly means : for us, and for you.
But first, let’s start with the basics.
1. Do you know what a B Corp™ company is?
The way we do business is evolving. More and more companies are striving to balance financial performance with a meaningful, positive impact. Among them, some choose to go further by becoming B Corp™ certified.
But what does this label truly mean?
2. What does the “B” stand for?
The B stands for Benefit.
Beneficial for people. Beneficial for communities.
Beneficial for the living world.
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